As stormy economic conditions continue and the recession bites, consumers are increasingly shopping online hoping to find the best deals and bargains. Today, with traditional media declining in importance, companies are looking at online tools as an integral component of marketing strategies. Digital marketing looks set to continue its rapid growth in 2009 and in the years to come. Undeniably, the media and marketing landscape has changed in ways that are fundamental, and long-lasting.
The Hottest Tools in Online Marketing
To get the best out of online marketing tools, it is imperative that companies leverage the latest digital marketing tools and techniques for improving customer value proposition and overall competitiveness. Here are a few popular and fast growing online marketing tools.
Starting a blog is the cheapest and quickest way to introduce and announce new product offerings. Blogging platforms can be used to effectively establish a conversation with the consumer.
Engaging customers to become brand advocates through an open, customer-facing approach is best achieved by social networking. Social networking รับทำ seo websites are increasingly being used to promote products and services making them a popular medium of marketing today.
User Generated Content in blog comments, video reviews and product reviews leads to better Brand perception, Brand dialogue and Brand engagement. When you allow online users to scrutinize and review your products/services it brings about Brand trust and enhances the word-of-mouth marketing experience.
Affiliate marketing programs provide an unparalleled opportunity to partner with powerful affiliate marketing web sites to promote products and services on a pay for performance basis.
Visual Marketing Aids to Increase Customer Responses
Bring your target customers closer to you through Video Streaming. Videos are an instant eye-catcher and streamed marketing videos can be added on to websites to grab the attention of potential customers immediately. They are the latest cost-effective digital marketing trend. YouTube is one of the fastest growing sites which is accessed by the mod, trendy and tech savvy customer.
According to research by Universal McCann:
” 73% of users read blogs
” 36% think more positively about brands that are strengthened by blogs
” 57% have joined a social network
” 83% of users have viewed video clips
” 49% have downloaded podcasts
” 38% have subscribed to an RSS feed